Real estate agents need to keep children in mind when marketing to families and should present more information than the number of bedrooms. Try marketing not just the home, but also provide information about nearby parks and green spaces, compile data about local schools and sports programs, and link to recreation centers on their Internet sites.
Additionally, agents should include low crime rate statistics in their marketing information, and get children involved in showings by pointing out spaces that could be used as media rooms or for crafting. Overall, REALTORS® should keep in mind that they are marketing a lifestyle to the whole family.
1. Nearby parks: Parents want to know the low-down on area parks and green space, especially if they're new to the area. Which parks are the cleanest? Which have tennis courts? Which are toddler-friendly? Prepare for showings by creating area park maps. If your buyers have time, take them on a quick tour of area green spaces. They may fall in love with these spots as much as their prospective neighborhood!
2. Schools: Save your clients the legwork and have information readily available about area schools. Know where district lines are drawn. Compile facts on graduation rates, average test scores, awards, and even sports programs. Extend your list past just elementary and high schools. Be sure to include stats and contact information for pre-schools, daycares, and even junior colleges and universities.
3. Sports Leagues: A savvy marketer will prepare contact information for area sports teams, adult and child. Do teams or recreation centers have websites your clients could visit on their own time? Consider creating a page full of useful links on your website where you can direct clients.
4. Crime rates: Some neighborhoods and areas have lower crime rates. Families want to know that their children will be safe walking to school and playing outside. Including low crime rate statistics with marketing information can be just enough to tip the scale in favor of a home.
5. Family Affair: Last, consider making a showing a family affair. This is especially important for families with teenagers. If you can get a teen or tween to fall in love with a house, you've just made a very vocal member of the family happy. Find out their interests and showcase areas of the home that might make good dance studios, music rooms, media rooms or craft spaces.
The idea is to have detailed research done ahead of time. Let your client see the whole picture of a home, not just how many bedrooms it has. You aren't just selling a home to mom and dad. You're selling a lifestyle that a whole family will live.
Source: "Family-Friendly Marketing" Realty Times (10/29/12)
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