Housing Market Calendar: 5 key insights for agents

To gauge market temperature, use numbers to determine the best times to generate leads, list properties, or even hold an open house. To help, we’ve looked at miles of research to create Trulia’s Housing Market Calendar. Here is an infographic and some key insights to help you time your actions and maximize your business.

1. Generate/farm leads

The months from March through August have the year’s highest search activity. Therefore, this is the best time to share listings on Facebook, pump up your blogging schedule, and increase usage of products like Trulia Pro and Trulia Local Ads to generate more business online.

2. Promote price reductions

“Prices reach their annual high in May,” according to Trulia’s Chief Economist, Jed Kolko. When prices are high, discounts become a commodity. For agents who have price reductions at the time, the months of April and May could be a great time to promote price reductions online to generate listing interest.

3. Advertise your open houses online

In March and April, search volume is high and sales volume is still low. Many buyers who will close in the late spring and early summer are on the hunt and attending open houses. For agents, these months are great time for using tools like Trulia’s Open House Calendar so their listings will show up on Trulia’s mobile apps and website.

4. Ask for recommendations

More and more, consumers rely on online recommendations when shopping for products and services. Therefore, getting and monitoring online recommendations is part of marketing online. Since your clients are closing most in June and July, this is a great time to include asking for recommendations in your marketing plan. Approach happy clients in the summer while they’re excited about their recent purchase or sale.