Leveraging Social Media to market your home for sale….
Posted by Marisa Ormando on Thursday, March 15th, 2012 at 1:13pm.
NAR (National Association of Realtors) released their 2011,”Profile of Home Buyers and Sellers.” Guess what they found? According to NAR 88% of buyers (that’s up from 8% previously) use the Internet to search for available properties. We have all heard agents say they market homes on the Internet. What does that really mean? When a home is listed on the MLS (Multiple Listing Service) it’s suppose to get that property listing onto other websites; like Trulia, Realtor.com, Zillow, etc… Did you know our MLS doesn’t feed to Realtor.com & your home isn’t listed on that website? Having your home as a “featured listing” will rank higher when searching for homes on Trulia or Zillow. Placement does matter; it makes it easier for potential buyers to find your home for sale. However, having all this technology doesn’t replace hiring an agent to sell your home but rather increases your chances of selling. The study showed that 91% of home buyers who used the Internet to search for homes actually purchased through an agent. In fact, Internet home buyers were more likely to contact a real estate agent (91%) than buyers who did not use the Internet to search for homes (70%).
The truth is most agents DON’T do enough to promote/market homes for sale online. The majority of brokerages in this industry are far behind what technology has to offer. I always say to my clients, it’s free & its how much time the agent invests in it. Realtors can input your home listing into the MLS and put it on YouTube, Facebook & tweet it occasionally. That’s not enough! Do they really understand how SEO works? Do they track web traffic to your listing & provide that feedback to you? Do they use Social Media daily? Are they really social? Are they hyperlocal? Have they ever offered to post a blog about your home sale? Do they ever ask you about the memories you’ve shared in your home? Have they ever asked for a scrap book to tell a story about the home? Do they market your home daily online – most often the answer is NO! They’re banking on the fact that you’re just as ignorant as they are! It’s not just any home – it’s your home! Getting maximum Internet exposure is very important to your bottom line. The faster you get an offer on the home the better the outcome on sales price! Many agents are running looking for their next listing. It’s not about doing a deal! We will eventually get paid when the sale is final but when it takes months, it cost you money!!! Social media must be done daily! Yes, it’s a time consuming tedious task but it benefits you the client! Our clients know us all too well & know how far we’ll push the envelope to market & sell their home with the best of intentions. It’s about your abellahome, not the home down the street that might sell next week! We’re committed to our clients not a future client. We will not chase them & beg them to list their home with us for were truly committed to task at hand – your bottom line!
We provide Outrageous Service to YOU – the client!
How do we leverage Social Media?
We continuously, drive Internet traffic with specific key words. Include the URL for the property website & blog about it. The reason this is important is that all of the content that is created surrounding this online marketing campaign needs to be aligned with the consumer in mind (SEO 101).
We have created a microsite to tell a unique story that can serve as a platform for search engine optimization (SEO) and lead conversion. The abellahomes website is SEO-friendly and it also supports all types of media, including images, video, documents and social media widgets. There you can find local community & school information, Sammamish HOA’s, Vintage Home Values, Sammamish Home Values, & so much more…
We have built a campaign for every major medium and service. Abellahomes has a Facebook page (abellahomes), Twitter Account (@abellahomes), YouTube Channel (abellahomes channel) & Pinterest. It doesn’t stop there our Real Estate Company promotes & markets all the company listings as well. Now you’re getting 2x the Internet exposure! By creating multiple sources of photo, video and/or written content, this ensures that the home would show up in any kind of search and on just about any website or service. Also, devoting much time to ensure they get ranked effectively to pull up on search engines.
We work together with our Sellers & collaborate to make it personal unlike the traditional way of real estate. Traditionally, sellers and buyers are discouraged from sharing personal information because it may jeopardize the sale. Social media provides a certain amount of distance between people, allowing you to use a more personal touch in highlighting the features of a property. Tell a story about your home & we’ll blog about it! It’s a Social Media Marketing Campaign staring your HOME! Write a blog post about why someone might want to live in your home & post photos, videos, and share stories.
This communication between the seller & buyer online can make a connection. The seller is able to share what they love about the house: inside, outside, what’s great about living there, the change of seasons, what’s nearby, the community — everything from the owner’s point of view. The house, in this way, can become more than a collection of rooms — it becomes a home in a buyer’s eyes.
We believe in sharing often by posting content daily! That’s what SM is all about. Posting regularly helps you build interest and followers over time, and ensures you remain at the top in searches for your keywords. We post daily on a range of subjects designed to inform potential buyers about the house and increase their interest in the property.
Having a Tech Savvy Real Estate Consultant is what’s needed! Creating compelling content on multiple platforms is a time-consuming endeavor and needs to be agile to be effective. The future of real estate marketing is changing. Playing an important role along with your real estate agent will connect all the right dots to serve you and bring a successful sale on your home.
Align yourself with abellahomes to represent you when selling your home will make all the difference. Technology is moving quickly today & working with tech savvy real estate consultants who understand how the leverage Social Media in today’s fast paced Internet world will make all the difference!
We are not just your typical Agents but Tech Savvy Real Estate Consultants. Look no further; Experience the Difference…
Marisa & Stan
Reference: NAR (National Association of Realtors)
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