When you think of the Zestimate, for many, it gives a false anchor for what the value actually is.

The Zestimate is just one of a slew of automated valuation models that are increasingly used by banks, investors, and laypeople to estimate the value of homes. No other model, however, has wormed its way into our culture like the Zestimate. The model, like other consumer-facing AVMs, is prone to errors that render it more of an amusement than a serious pricing tool. But while the algo's price-guessing skills may be suspect, it's undeniably elite at one thing: luring people to Zillow-dot-com.

The Zestimate is both everywhere and an enigma. About 104 million homes, or 71% of the US housing stock, have a little dollar figure hovering above them on…

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As the holiday season comes to a close and the decorations are carefully packed away, many homeowners find themselves contemplating new beginnings. The start of a new year is a time for fresh starts and resolutions, making it an ideal moment to consider selling your home. Here’s why preparing your home for sale right after the holidays can be a strategic move.

1. A Fresh Start for Buyers and Sellers

The new year often brings a renewed sense of motivation and determination. Many potential buyers are eager to start fresh, and the idea of moving into a new home aligns perfectly with their resolutions. As a seller, this is an opportunity to tap into that mindset by presenting your home as a fresh, inviting option for those looking to make a change.

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