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Fading FSBOs: More Sellers Admit They Need Real Estate Professionals Help

Homeowners are increasingly turning to real estate agents for help in selling their home, as the share of for-sale-by-owner sales remains at the lowest share on record, according to National Association of REALTORS®’ 2017 Profile of Home Buyers and Sellers.

Sellers’ use of a real estate agent remained at an all-time high this year at 89 percent, according to the survey. Meanwhile, for the third consecutive year, for-sale-by-owner sales continued to be at the lowest share in the history of NAR’s survey at 8 percent.

Sellers reported mostly being satisfied with the performance of their agents, too. Eighty-eight percent of sellers surveyed indicated they were satisfied with the selling process, and 85 percent said they are likely to use their agent again or recommend him or her to others. Despite incredibly favorable market conditions for sellers, where finding interested buyers was not a problem, nearly all turned to a Real Estate Professional to help assist them through the intricacies of listing their home on the market, accepting offers, negotiating the sales price, and closing the deal.

Buyers say they need agents too, even though a rising share are turning to the Internet for real estate information. Eighty-seven percent of buyers said they ended up purchasing their home through a real estate agent. They said help finding the right property to buy and assistance in negotiating the terms of the sale were the two main things they most wanted from their agent. 

Many first-time buyers indicated that the top benefits received from their agent were help understanding the buying process (83 percent), pointing out unnoticed property features or faults (60 percent), and negotiating better sales terms (51 percent).  Real Estate Agents over the past year have helped buyers, and especially first-timers, navigate extremely competitive market conditions where the need to be prepared and act quickly has been paramount to the success of purchasing a home.”

1. Sell with a custom marketing plan

As your Seller's Agency, we'll quickly put together a custom marketing plan with an effective price. A well-priced home will often generate competing offers and drive up the final sale value. Our market analysis takes into account the most actively searched prices, and home values throughout your area, including expired listings, and properties still on the market. In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. 
2. Get your home listed and talked about everywhere, not just in the local paper and on your street

We put your home in front of thousands of buyers by establishing it on the local MLS as well as broader ones, new listings sheets, and Realtor publications. Our network of professional real estate contacts and buyers throughout the nation as well as international will also have the opportunity to check out your listing.

3. Attract buyers via the Internet

In addition, we'll use the Internet, and this professionally optimized website, to make your listing highly visible. We syndicate out to over 300 real estate websites, a complete social media syndication platform as well as paid placement on the top publically searched websites in the country like Zillow, Trulia, Yahoo. With more than 80 per cent of buyers checking the web first when looking for a home, that's a part of your marketing strategy you can't afford to miss.

4. Have all the paperwork taken care of for you.

Without the help of a Broker, marketing your home can be time consuming and difficult. Sorting out what paperwork is needed, dealing with multiple people from various advertisers who will then spam you or sell your information off to someone else who will. Advertising in the media is often expensive, and many buyers are reluctant to consider homes listed "For Sale by Owner" because they are not fully confident that a self-represented seller will know all the proper paperwork needed to complete a transaction. Buyer's opt for that Buyer's Representation because they know they will be getting proper representation.  

5. Negotiate with the help of a real estate professional. 

When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure you get the best price, with favorable closing terms that are clearly spelled out.

 As your professional aides, we also and take care of all paperwork related to the sale. The natural inclination in a market like this is to say 'I can do it just as easy as they can'. The reality of this approach are eager buyers and buyer's agents who are eager to seal a deal with you that will cost you thousands of dollars. 

Having someone negotiate independent of yourself is key in making sure the emotions of a transaction are put aside and that the best 'terms' of a contract are negotiated in order to be the best value to both parties. There are numerous loopholes in the transaction process where a proficient buyer or buyer's agent could take advantage of you that could lead to even thousands of more dollars being lost 'just to keep the transaction together'. 

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve without overpaying through a full price brokerage with the help of a professional Broker.

Our real estate company was founded in 2006 with one goal in mind; to provide our customers with superior service, along with offering the most comprehensive and easy-to-use home search technology available. Our ultimate goal is to always meet and exceed your expectations throughout the real estate transaction. Please contact me for any local real estate information or questions you may have on what your home may be worth. I'm here to help!

Posted by Laura A. Hodgson on
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