The Cascade Team Blog

We are less than 2 weeks away from what the internet has called "mobilegeddon" which will happen on April 21st. 

What is Mobilegeddon? In a nutshell, Mobilegeddon is a new algorithm that is going to be applied to ALL Google indexed websites.

What does this algorithm do? This algorithm will evaluate and apply new ranking factors to your website based on how "mobile friendly" or "responsive" your website is. If you do not have a responsive website, it is estimated that you will LOSE ALL RANKINGS IN MOBILE SEARCH RESULTS!

Sorry for the bold caps, but this is REALLY IMPORTANT! Go take a look at your Google analytics right now, click on Audience, then mobile, then overview - take a look at how much of your traffic comes from mobile! 

We've completed a review of www.thecascadeteam.com and in looking at our stats - a staggering 160,000+ sessions just this month came from Mobile - that's 44% of all traffic. Still another 49,000 sessions (13%) were on tablet - that means over 200,000 (yes two.... hundred... thousand....) sessions came in on what would be considered a device that requires responsive design. FIFTY SEVEN PERCENT! 

Let's try to put this in perspective - I don't have the number off hand (but I'll find out), but for example purposes, let's say The Cascade Team does 1 Billion dollars in total sales volume from the web in a year: (That's Housing Prices not commissions. For example 100 (Fivehundred Thousand Dollar Homes) equals 50,000,000 in sales volume.)

Now lets assume that the same % closes from mobile as from desktop - that means 57% of our sales would be GONE if we did not have a responsive site, $570,000,000 in sales, $17,000,000 in GCI POOF! Gone! 

Can you imagine? That is the reality of this update folks. If you rely on your website rankings to drive leads (and sales) then you too could see a drop of 57% or more in your business OVERNIGHT! This is another VERY Important reason to have a CCT Personal Broker Site through our compnay and not to contract out through someone doing a cheep iFramed site or something else that isn't on a responsive platform. For $50 per month you can beat what we are able to provide, along with unlimited pages, full IDX and more.

Thank GOD we upgraded www.TheCascadeTeam.com to a responsive site a long time ago, so we are of course not in any danger of this algorithm and there is literally nothing that should change (negatively) for The Cascade Team as of the 21st - in fact, because we are and if you as an agent/broker are also running a responsive website and our/your competition is not, chances are we/you will see an INCREASE in traffic because anyone that was outranking you in the past with a non responsive site in mobile will be gone from the face of the earth. 

This is great information to understand and share with your clients along with all of the additional services we provide. Just another way www.TheCascadeTeam.com is working to put our Brokers/Agents and clients on top!

What is a responsive website?

A responsive (device / mobile friendly) website is a website that adjusts itself and it's presentation / content / layout based on the device you are using. If you are using a tablet it stacks one way, if you are using a mobile device it nicely re-organizes itself another way - all in the interest in presenting the most readable format for the user. Because of this, it only makes sense that Google (owner of the worlds largest OS for mobile (android) would focus on benefitting those webmasters who put the effort into mobile friendly products. 

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