Posted by The Cascade Team Real Estate on Thursday, September 12th, 2013 12:09pm.
The Search Agency analyzed data from its real estate clients in order to identify online search trends from July to August as compared to the same time period last year.
“While consumers may not be ditching their computers altogether, they’re flocking to smartphones and tablets to search for homes and apartments,” says Keith Wilson of The Search Agency. “It’s no surprise that more and more people are using their mobile devices to find properties, listings, and houses. However, this data offers real estate marketers deeper insight around consumer habits and opportunities to provide the right ads and content at the right time of day, day of the week, and on which device.”
The Responsive web design from www.TheCascadeTeam.com will resize and reformat page content in response to screen size and resolution. In short, our responsive website is one that looks good and performs well on traditional computers, tablets and smartphone. Its one size fits all – no separate mobile version required!
If you consider that many potential buyers may start their home search on their laptop and then switch to their smartphone throughout the course of the day, it’s only logical to make sure they have the same user-experience from one screen to the other. Having a separate mobile site – that usually has less content and different navigation – doesn’t make sense. Our responsive design performs the same across all devices and delivers a superior user experience for you our valuable customer.
Below are some of the findings from The Search Agency’s survey.
Device usage: The study found that 50 percent of real estate impressions on weekdays are from a desktop computer. But on weekends, impressions on smartphones and tablets account for 59 percent, with smartphones taking 40 percent of that share and tablets snagging 19 percent.
Timing of their search: House hunters are doing their research mostly during work hours, with 70 percent of total clicks registering between 6 a.m. and 6 p.m., according to the study. The highest volume of search clicks were registered between noon and 6 p.m. But night owls are searching for real estate information, too. Consumers who searched between the hours of midnight and 6 a.m. mostly did their searches from their smartphones. That period of time is the only time that smartphone searches alone topped desktop searches.
Source: The Search Agency
We are happy to announce the launch of the newly updated www.TheCascadeTeam.com website. Our new site is the first “Responsive” real estate website in the market! The Responsive web design from www.TheCascadeTeam.com will resize and reformat page content in response to screen size and resolution. In short, our responsive website is one that looks good and performs well on traditional computers, tablets and smartphone. Its one size fits all – no separate mobile version required!
If you consider that many potential buyers may start their home search on their laptop and then switch to their smartphone throughout the course of the day, it’s only logical to make sure they have the same user-experience from one screen to the other. Having a separate mobile site – that usually has less content and different navigation – doesn’t make sense. Our responsive design performs the same across all devices and delivers a superior user experience for you our valuable customer.
The Cascade Team Real Estate