5BR, 4BA, 487 Characters.... How many Characters to Describe a Home?
Posted by The Cascade Team Real Estate on
Follow & Review Us On:Â
Daily Real Estate News | Tuesday, June 11, 2013A Zillow analysis of all active real estate listings as of April 4 reveals that agents write lengthier descriptions for more upscale properties.
The study found that property descriptions for homes under $100,000 used a median of 250 characters, compared to a median of 487 characters for houses priced higher than $1 million.
Zillow chief economist Stan Humphries explains, "Generally, what you find is that regardless of the region, the more expensive the home is, the more characters are used to describe that home."
Jeff Burns of Royal Shell Real Estate in Florida says lower-end properties have less square footage and fewer features, translating into shorter remarks…
2671 Views, 0 Comments