Five Listing Description Deal Killers (and makers)
Posted by The Cascade Team Real Estate on
Guest Author, Michael Corbett, is host of NBC's Extra Millionaires & Mansions and author of the national best-selling book "Ready, Set, Sold!"
Every aspect of a listing’s marketing can impact its sale price, even the word choice. For agents, making sure descriptions capture a serious buyers attention is key to getting your sellers the most money.
When describing a home, the details matter. In the bestselling book Freakonomics, authors Steven Levitt and Stephen Dubner explain that “An analysis of the language used in real-estate ads shows that certain words are powerfully correlated with the final sale price of a house…. A ‘fantastic’ house is surely fantastic enough to warrant a high price, isn’t? What about a ‘charming’ and ‘spacious’ house in a…
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